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ArticlesThe Value of Creative Talent
From an immigration perspective, no industry is more truly 'global' than the fashion industry. Many designers show twice a year in London, Paris, Milan, New York and Tokyo, with each collection specially crafted to appeal to the local market fashionistas, fashion editors, celebrities and retailers alike. With high-net-worth markets in China, Russia, India and Brazil (to name only a few), the importance of in knowledge conventions and styles is 'imperative to allow 'the fashion' to alter geographically -a factor as vital to successful retail as quality of the cut and the fabric. Moreover, just to complicate further, not only dues the fashion industry have to cater for local tastes, but it also has to ensure that, where collections are adapted and modified for differing markets, the integrity of the brand is protected through thecreation of authentic parallels from one adapted collection to the next. These issues are largely unique to the fashion industry and give rise to a very plausible need to engage expertise from different cultures and background at various levels - design, marketing, business development and even manufacturing-not always in their country of origin. However, a strong dichotomy exists, in that fashion, as one of the most global industries on the planet, is also one of the least well equipped within to fit within the strictures of the UK immigration rules. None of this is helped by the outside perception of the fashion industry as being 'sexy' and 'glamorous', and so there-is a presumption that the many people that 'want' to do work in it are capable of doing so; whereas in reality, there are very few who have the full package of qualities, talent and ability. The freedom to employ right person at the right time is a privilege we promote and defend. The UK Government is placing,an increasing emphasis upon academic qualifications and high salaries to formulate the criteria for qualification to work in the UK - particularly as a highly skilled migrant or on a work permit. However, by effectively demonstrating how important 'creative vision' and 'experience' are over pure 'academics', many companies in the fashion industry have succesfully recruited the international talent that they need to ensure their company's success.
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